At a glance
| Item | Detail |
|---|---|
| Client type | FMCG brand |
| Crew | 5 people (director / camera / 2nd camera / lighting / assistant) |
| Shoot | 1 full day |
| Delivery | Brief to final cut within 3 weeks |
| Result | Two films, combined views close to 3M |
The situation
Getting the target audience to stop, watch and act — that's the hard part of any brand campaign. One film was a 7-day-challenge collaboration with a sports association, meant to drive participation. The other was a gift-redemption campaign, meant to drive redemptions. Different goals, same requirement: earn attention on social without paid amplification doing all the work.
What we did
A five-person crew (director, camera, second camera, lighting, assistant) completed the shoot in a single full day. Concept, shoot, edit, post and client revisions were handled end to end by one team, with delivery from brief to final cut inside three weeks.
Scope
- Two campaign films with distinct goals (challenge-style content × gift-redemption campaign)
- 5-person crew, 1 full shoot day
- Brief → treatment → shoot → edit → post → client revisions, completed within 3 weeks
Result
The two films combined for close to 3 million views.
See also
Frequently asked
How long does a brand campaign film take to deliver in Hong Kong?+
Depends on revision rounds, but a single campaign typically lands within 3 weeks.
How big a crew do you need to shoot a brand film?+
A one-day campaign shoot is comfortably covered by a 5-person crew: director, camera, second camera, lighting and an assistant.